Since computers have become so commonplace in today’s world, more and more people have access to them and know what they are doing, using the technology of computers and the Internet to their advantage and making a nice profit off of fruits of their brains and labor.
Digital rights management is the implementation of measures that protect your work from being infringed upon by others who are not willing to pay for it as they should. When it comes to digital products it is all too easy to copy the simplest pictures to the most complicated computer program with relative ease and this puts entrepreneurs at a risk that may or may not be worth it in the end.
There are so many ways of copyright infringement when it comes to digital media, including ripping and burning, registration key sharing or password sharing, uploading or anything else. People do any of a variety of things with digital media they have obtained in this fashion, from posting it online to selling hard or soft copies of it, to giving or sharing the product with other people. Every time they share your product with somebody else for any reason, it is costing you the cost of one item or subscription.
Imagine what you could do with that money in your pocket.
So, what do you do to protect yourself from those software pirates out there? There are services out there that are specially designed to provide protection for entrepreneurs like yourself so you can rest easy knowing that your ideas and assets are protected from those with ill will.
The idea behind digital rights management, however controversial it may be to some people, is to protect unauthorized access to media that is stored digitally, which is otherwise rather easy to copy with the right equipment. Allowing access to media that is stored in this manner prevents hard working entrepreneurs from being able to benefit from the fruits of their efforts.
Software Defender and the Lock-It-Now system are two great examples of systems that you could employ to make sure that your creation is safe and secure at all times, solving the problem of how you can protect your software from abuse.
Becoming a Reseller versus Affiliate Sales: The Business Models
A digital reseller purchases the rights to a program or eBook to resell. The rights purchased vary; but, in general, he will purchase the right to sell the digital property as his own and keep all of the profit. Reselling digital property is a good way to get started in an internet business. It is quick to start and highly profitable.
Affiliate marketing is another popular way to get started in an internet-based business. An affiliate marketer simply promotes products owned and managed by another company or individual. Affiliates receive a percentage of the sales price for driving customers to the sales offer. This percentage can be as low as 1 or 2 % or as high as 100%. For digital products the usual percentage is in the 40 to 75% range. Physical products pay much lower commissions.
The difference between the reseller versus affiliate sales model is that the reseller has control of his product and his sales process. The affiliate marketer controls only the traffic. The affiliate marketer can change the commission or the product without notice, leaving you frustrated with less profit and no control. By purchasing resell products and taking the time to set up your own sales funnel, you are in total control.
What are the Advantages of Reseller versus Affiliate Sales?
Resellers have more rights than affiliates and can better control the sales process to their advantage. Affiliates do not have access to the customer list. They sell a product to the customer, then move on to sell to the next customer. Basically, affiliates drive traffic to the merchant, who then is in total control.
Resellers know that the customer list is very valuable. If your products are high quality, customers will want to buy from you again. For this reason alone, it is better to be a reseller versus affiliate.
Another advantage of the reseller versus affiliate is that the reseller has total control of the sales process and profits. He can keep 100% of the profit, or he can set up his own affiliate program and have an army of affiliates selling for him. There is a little more work in setting up the business, but you only have to do it once for each resell rights product, then you are in control. If you are an affiliate, you are working for someone else.